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TDN AusNZ Media & Advertising Guide

3 min read
Welcome to TDN AusNZ! Launched in August 2018, TDN AusNZ provides the busy industry professional bloodstock, breeding and racing information in a comprehensive mobile-friendly daily publication.

In this media guide, we will take you through opportunities to advertise in TDN AusNZ. As we are a digital product, there are many interactive and engaging ways to promote your message effectively through mixed media content.

TDN AusNZ was specifically built for the mobile industry professional who consumes their news on the go. The dynamic platform is being constantly developed with new improvements to enhance your experience.

The first several pages of each daily edition are feature-length articles. Within these feature articles there are several ways to advertise: a sponsored video, a sponsored photo gallery, an M-Rec or a banner.

Animated Interstitial750 x 1334px - GIFBetween Page 1 & 2A$1100
Sponsored Photo GalleryUp to ten imagesFirst three pagesA$1100
Sponsored VideoYouTube or Vimeo linkFirst three pagesA$1100
Feature Interstitial750 x 1334px - progressive JPEG (<500kb)Between feature articlesA$1100
Interstitial (full page)750 x 1334px - progressive JPEG (<500kb)Between other pagesA$990
M-Rec (half page)750px x 480px - PNG (<100kb)Within editorial pagesA$550
Banner750px x 240px - PNG (<100kb)Within editorial pagesA$440
Race result banner750px x 240px - PNG (<100kb)Within race resultA$330
Interactive Advert750 x 1334px - HTML 5 webpageBetween early pagesA$1500

All prices include GST.

Sponsored Video

A sponsored video, the fastest growing marketing medium, is a highly engaging way to promote your marketing message. The sheer volume of video content online is growing exponentially, with 81% of businesses using video as a marketing tool — up from 63% over the last year.

Marketing research company Cisco has predicted that by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. 75% of all video plays are on mobile devices, with people 1.5 times more likely to watch video on their mobile phones than desktop.

TDN AusNZ has created a platform that allows videos to be viewed in-browser, with the click of a play button. This does not remove the reader from the page they are reading, which makes the video ten times more likely to be played then an advertisement that asks the viewer to "click through to watch".

Here is an example of a sponsored video:

Included in a sponsored video post is the ability to:

- Post a video link of any length

- Add a banner below the video with a clickable website link

- Customise the title, text colour and background colour

Price: $1100

Sponsored photo gallery

Photo gallery, slideshow or carousel; these interactive, swipeable images are a dynamic way of displaying beautiful photography, interesting statistics or engaging storylines.

User research shows readers prefer interactive content over stagnant content. They want something that moves. Something that’ll give them an experience. Galleries are effective not only because they encourage prospects to interact with your content, but because they allow your brand to tell a full story.

Whether it be showcasing foals by your stallion, highlighting stars in an upcoming draft of yearlings or displaying information in a visually dynamic manner, a sponsored photo gallery is a captivating way of showing off your content.

Here is an example of a sponsored photo gallery:

Price: $1100

Animated Interstitial - NEW

New to TDN AusNZ are interactive interstitials, which will be placed in the feature interstitial spot between feature article 1 & 2.

Swipe left for an example of this dynamic advertising type. Only one animated interstitial spot will be available per edition, so it is recommended they are booked in advance.

Swipe left for an example of an animated interstitial.

Price: $1100

M-Rec advertisement

An M-Rec advertisement sits in between copy in a feature article.

All specifications are given in double-size (retina) so one set of artwork can work across mobile, tablet and desktop TDN AusNZ platforms.

Here is an example of an MRec advert:

Price: $550